Are your customers sitting comfortably?

5 ways seating can deliver value

By using furniture to make your reception area, hotel lounge, restaurant or café appealing you’re giving the passing public a glimpse into what they’re missing.

It’s important to create a space where people can relax, do business and to socialise in surroundings which fits the purpose of their visit.

Chairs come in many different designs, offering various levels of comfort and also practicality.  Never underestimate the impact that the design and comfort of chairs can have, how they complement the functionality of the room and how adaptable they need to be in areas such as conference rooms, for example.

So, what are the 5 ways that choosing the right seating can enhance every area in your business?

1. Let the chairs do the talking.  They support the type of service on offer.  If it’s a fine dining experience which will occupy an evening, a customer expects the chairs to be comfortable and relaxing.  If it’s a casual dining experience, the seating isn’t expected to be particularly comfortable due to the purpose of the visit.
2. Seating is aesthetically pleasing.  The more relaxing an environment, the more time customers spend on the premises.  More time means more money, so if revenue is maximised when people spend longer at their tables, ensure the seating is right.
3. Create booth seating.  Spaces which offer cosy, relaxed spaces encourage customers to stay for longer and provide them with a dining out experience that has added privacy.
4. Incorporate the use of bar stools.  Build the customer experience right at the start.  Give your customers the option of sitting somewhere for a drink before a meal with comfortable bar stools in a separate area.
5. Deliver al fresco seating.  Have bespoke outdoor seating giving a venue additional space during the warmer months of the year.  This can be a space creatively put together to create a true al fresco dining experience.